Sunday, September 20, 2009

CoolThings: Mobile Web & Augmented Reality

Mobile Web & Augmented Reality

Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with-, or augmented by virtual computer-generated imagery - creating a mixed reality. The augmentation is conventionally in real-time and in semantic context with environmental elements, like for example sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally usable. Artificial information about the environment and the objects in it can be stored and retrieved as an information layer on top of the real world view.
Source: Wikipedia

Check it out this example of London Bus iPhone 3GS application with Augmented Reality
http://www.youtube.com/watch?v=B_OPrXNt1og

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